Effective E-Mail Subject Lines
What is the first thing you scan in your e-mail inbox? It's the subject line. If it catches your attention, then you check to see who sent it. Your relationship with your readers/customers starts with the subject line.
Strong subject lines are essential for a productive email marketing program. Here are a few quick pointers for crafting subject lines that get results:
Get to the Point
Numerous studies show that the best subject lines are between 30 and 40 characters. So the challenge is balancing length and content.
We recommend that you employ direct language and descriptions and always include your brand name in the subject line or email alias.
Avoid Obvious Pitfalls
Before you send any email or newsletter, run it through a spam checker to diagnose potential content problems.
Be careful not to sound “spammy” in your subject line. Avoid phrases like “Free”, “Offer”, “Money”, excessive use of exclamation marks, misspelled words, ALL CAPS, etc.
Subject lines that are overly aggressive and/or promotional are likely to be filtered into a junk folder or blocked as spam.
Relevancy is Key
Speak to your contacts on a one-to-one basis. Use personalization to refer to contacts by name, geography, or group.
“Education Forum – October 30” is an OK subject line. “Education Forum opens in Manchester on October 30” is a much better subject line.
Relevancy in your subject lines is absolutely critical in coaxing the contact to open the message.
Testing, 1,2,3.
Find what works for you. Define objectives, set benchmarks for opens, clicks, conversions, etc., and continue to customize and refine your subject lines over time to find the right phrasing and structure.
Also – once you think you’ve got it figured out – fight the temptation to rest on your laurels. Continue to test and re-test to find new ways to engage your audience.
With Edumailing we give your product or service the professional introduction
New Rate card for 2009 makes Edumailing's E-marketing solution a no risk business.
Book your slot :
- Guaranteed solus mailing for your product or service
- No Junk or Spam - we do not bombard the school mail box with dozens of email every day
- Only one item is sent each day
- Free listing on www.edu-zone.co.uk
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Viruses and attachments
While you can’t send attachments with messages as you would with Microsoft Outlook, you can create a virtual "attachment" by linking to a document in the body of your message.
Our email is guaranteed to be free from viruses. Viruses spread through attachments. By choosing not to support attachments at all, we are able to completely remove the virus risk.
-You are advised to take your own steps to protect against viruses
-Read on for the scoop...
Why e-marketing doesn't allow attachments:
1. Attachments increase the size of your message. The larger the file
size, the more susceptible your message becomes to a filter or an
outright block. Also, ESPs (especially free ones like Hotmail, Yahoo
etc) limit the size of emails it will accept and deliver to an inbox. A
message with an attachment might not be delivered because it puts the
recipient over their mailbox quota.
2. Attachments can’t be opened by all users. Not all people run the
same operating system and/or use the same applications. Although they
have the file, they might not be able to actually open it.
3. Attachments sometimes can raise red flags. Smart email users will
sometimes question attachments because of a potential virus and damage
to their computer.
4. Viruses spread through attachments. If Edumailing allowed this
functionality in, we would make our customers unnecessarily susceptible
to a virus attack. By choosing to not support attachments at all, we're
able to completely remove the virus risk for our customers.
Instead of an attachment in the typical sense, we recommend that we
“host” your “attachment” and link to it in the body of your message.
Here's why:
1. Linking to the document mitigates all of the potential delivery problems you might encounter with attachments.
2. Linking to the document enables us to view the contacts that "open"
the "attachment" via 's click-through tracking. Links to a .pdf or .doc
work just like a link to a URL and thus will appear in your link
tracking and click-through overlay reports.
Here's how we do it. First, we host image files, Word documents and PDFs.
Now that your file is hosted, your e-marketing will direct the school
contacts to view it through a hyperlink in a message (Please note this
is only possible through rich text or html and not plain text).
So improving your message and response is easier with Edumailing.com
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New School Year gives marketing window
The start of any new academic year gives suppliers the opportunity to promote and build their brand as the term leads up to the January BETT Show and the spring Education Show with budget still to be allocated.
Suppliers wanting to kick off an awareness campaign can also use Edumailing.com to invite prospects to visit their stand at these shows.
After the Easter term break, marketing activity will hot up. So start early and you won't get overlooked when the wave of product and information to hit schools reaches its peak up to the end of the school year.
Harness the power of E- marketing
Develop an e-marketing plan
E-marketing
gives businesses of any size access to the mass market at an affordable
price and, unlike TV or print advertising, it allows truly personalised
marketing.
Lower cost - a properly
planned and effectively targeted e-marketing campaign can reach the
right customers at a much lower cost than traditional marketing methods.
Trackable,
measurable results - marketing by email makes it easier to establish
how effective your campaign has been. You can obtain detailed
information about customers' responses to your promotion.
Better conversion rate
- if you have a website, then your customers are only ever a few clicks
away from completing a purchase. Unlike other media which require
people to get up and make a phone call, post a letter or go to a shop,
e-marketing is seamless..
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The Edumailing Regions helps you build your marketing plan.
Remember - Edumailing provides a delivery report for every mailing we
do, so you can track responses, openings and click throughs.
For
Platinum customers we will provide further reports and segmented lists
to help you manage your territories and marketing plans.
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